Discover the world of marketing tactics across various channels. Become an expert in strategic problem-solving, understanding customer journeys, omnichannel advertising techniques and communication tactics. You will be completely prepared to enter the fastest growing and one of the most strategic industries in today’s business landscape.
| Curriculum | Score Required | Conditional Admission Score* |
| UAE Secondary School Certificate | 70% | 60% |
| Indian Central Board of Secondary Education (CBSE) & Indian State Board Exams | 50% | 40% |
| Pakistani Intermediate Certificate | 50% | 40% |
| TOEFL score of 500 (ITP), 61 (IBT) or IELTS score of 5.0 is required* | ||
| Duration of Study | No of Credit Hours | General Education Courses Fee Per Credit Hour (AED) | Program Courses Fee Per Credit Hour (AED) | Approx Tuition Fees Per Year (AED) | Approx Tuition Fees Per Year (USD) |
| 4 years | 123 | 1200 | 1350 | 40,387 | 10,975 |
| Merit Scholarships | |||||||
| SCHOLARSHIP | UAE CURRICULUM | O – Levels | CBSE/ICSE | American | IB | Pakistan | MAINTENANCE CGPA |
| 50% | 95-100 | 6A | 85 | 90 | 30 | 85 | 3.7 and above |
| 35% | 90-94.9 | 5A | 80-84.99 | 85 | 28 | 80-84.99 | 3.6 to less than 3.7 |
| 25% | 85-89.9 | 4A | 80-84.99 | 80 | 26 | 75-79.99 | 3.5 to less than 3.6 |
| 15% | 80-84.9 | 3A | 70-74.99 | 75 | 24 | 70-74.99 | 3.4 to less than 3.5 |
| Merit Scholarship (Approx Annual Fees After Scholarships) | |||||
| Programs | Annual Fees | 15% | 25% | 35% | 50% |
| Bachelor of Business Administration (4 years) | 40,388 | 34,329 | 30,291 | 26,252 | 20,194 |
| ENL 101 | English Composition | |
| ENL 102 | Communication Skills | |
| ENL 103 | Technical Writing | |
| ENL 104 | Research & Learning Skills | |
| SAT 101 | General Mathematics | |
| SAT 103 | Computer Applications & Technology | |
| SAT 104 | Environmental Studies | |
| SAT 105 | General Science | |
| SAH 101 | UAE Society | |
| SAH 102 | Islamic Studies | |
| SAH 103 | Reasoning & Critical Thinking | |
| BSA 201 | Introduction to Financial Accounting | ||
| BSE 201 | Principles of Micro Economics | ||
| BSE 202 | Principles of Macro Economics | ||
| BSG 201 | Principles of Management | ||
| BSM 201 | Fundamentals of Marketing | ||
| BSG 203 | Introduction to Business Law | ||
| BSG 202 | Human Resources Management | ||
| BSF 201 | Principles of Financial Management | ||
| BSG 204 | Principles of Entrepreneurship and Small Business Management | ||
| BSG 205 | Business Statistics | ||
| BSS 201 | Management Information Systems | ||
| BSE 301 | Economy & Business in the GCC | |
| BSG 302 | Organizational Behavior | |
| BSG 303 | Project Management | |
| BSG 304 | Leadership Skills | |
| BSG 301 | Management Accounting | |
| BSG 305 | Decision Science | |
| BSG 306 | Business Communications | |
| BSI 301 | International Business | |
| BSG 307 | Operations Management | |
| BSS 301 | Introduction to Business Technologies | |
| BSG 310 | Internship | |
| BSG 490 | Strategic Management (CSC) | |
| BSM 410 | Special Topics in Marketing | |
| BSM 302 | Advertising & Sales Promotion | |
| BSM 303 | Consumer Behavior | |
| BSM 304 | Service Marketing | |
| BSM 401 | International Marketing | |
| BSM 402 | Marketing Research | |
| BSM 403 | Marketing Strategies | |
Click below to download the study plan.
BBA graduates can take up any management positions within a variety of functions in an organization. Graduates can pursue a role in Marketing, Finance, HR, Quality, Accounting or IT department of any firm or even start up a private company specializing in these functions. AGU’s location in Dubai provides graduates with the opportunity to join a wide range of local and international companies operating in different industries.
